Thinking of selling your home? You may think it doesn’t really matter which REALTOR® you choose to sell with. It’s going to sell no matter what, right? Most home now are selling within a couple days for more than list price! Maybe – but it could turn into a very stressful situation that costs you time and money.
To maximize your sale and minimize your stress, there are three things you need to look for in a REALTOR. Those are their marketing plan, local transactional experience, and quality of their communication.
Marketing That Attracts Buyers
Last year, COVID brought a whole new wave of buyers to the Florida real estate market. Many buyers started buying home sight-unseen from other states, too – and we’re still experiencing that. That’s why the quality of the marketing your realtor does for your home, especially with photography, is critical.
Your buyer is going to find your home on the Internet first. Buyers want, and increasingly need, to be able to see your home virtually wherever and whenever they want. After that, they’ll either visit in person or have their realtor or a local friend/family member see it for them.
In addition to high-quality photography/videography, your realtor should also do online marketing. This can include posting on social media and making sure your home appears on top home-search sites like Zillow and Realtor.com.
A bonus is if they send postcards to the neighborhood to try and find a buyer. People already living in your neighborhood may rent and want to buy, or know someone who would be interested in living in the same neighborhood!
Local Transactional Experience
So you’ve hired an agent with fantastic marketing. Your home receives 10 offers in the first 24 hours on the market. How do you know which one is the best offer? The best offer isn’t necessarily the one offering the highest purchase price.
An agent with a lot of recent, local transactional experience will be able to point out the very best buyer offer for you. They’ll know the ins and outs of the contract and be able to explain it to you in a way you’ll understand.
For example, an offer that’s $50,000 over list price but still has an appraisal contingency probably isn’t your best offer. An experienced agent will be able to weigh the purchase price, appraisal and home-to-sell contingencies, inspection periods, cash vs. financing types, experience with a particular lender, and more.
In the last 6 months especially, we’ve realized the quality of the communication from your agent to other professionals is more important than ever. It may not seem like it would be that important, but it is!
You want to work with an agent that puts out a level of professionalism that makes other agents want to work with them.
We’ve worked with many local agents and know what to expect from them when working with them. Sometimes our clients care about that and sometimes they don’t. In the past, we’ve concluded it isn’t in our clients’ best interest to move forward because of the other realtor.
And probably the most important communication from your agent is their communication with you. It’s our job as agents to keep you informed every step of the way – before, during, and after your transaction – and not every agent does that.
When you work with our team, you can expect to work with a team that has a strong reputation, will keep you updated at every point of your sale or purchase, and will be there to answer you whenever you have a question or concern.
Marketing, Experience, and Communication Matters
So if you’re thinking of selling your home, you need to find a trusted local realtor that will market your home to attract buyers, identify and explain the best offer to you, and communicate professionally with other agents and you (the client).
When you work with an agent that consistently outperforms in these areas, you can expect to sell your home with as little stress and as much return as possible.